WEAR IT LIKE A MUM

Boden’s latest campaign challenges the negative stereotypes around mum style and celebrates women who dress on their terms. 

Written with Alex Holder and Katie Dailey. 

DoP Matt North

Editor Josh Hockings @TenThree

Big shout to my creative partners in house at Boden: Penny/Matt/Kieran/Lizzie/Lucy/and the super talented copy team.

Director Jenny Dyson

Producer Sophie Brooks